Golden opportunities for local desktop publishing software companies
Programmers engrossed in software development at different local
software companies. Manpower is Bangladesh's biggest strength and it should be
properly utilised to flourish industries such as ICT
By Edward Apurba Singha found at thedailystar.net
The landscape of the local ICT industry is systematically changing day by day.
The government's proactive role, public private partnership and foreign
investment are the underlying reasons for the progressive move of native ICT
industry.
But nowadays the sustainable development of the ICT industry totally depends
on the amount of business it draws from the global market. In this regard, the
role of outsourcing is invaluable to expedite the overall development process
and at the same time give a boost to national economy.
Bangladesh has nearly all the ingredients to become a unique outsourcing
destination in this region. According to Basis (Bangladesh Software
Information Services) nearly 500 software and ITES (Information Technology
Enabled Services) companies are operational in this country.
Among them, 100 companies currently export their products to more than 30
countries. A majority of the clients of Bangladeshi companies are in North
America, EU countries, East Asian countries and Japan.
Programmers engrossed in software development at different
local software companies. Manpower is Bangladesh's biggest strength
and it should be properly utilised to flourish industries such as ICT.
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The size of the local IT market is USD 300 million, of which software and
ITES industry has 29 percent share and remaining 61 percent belongs to
hardware/network services. In 2007, the value of exported software and ITES
from Bangladesh reached USD 27 million.
Although these figures are not massive compared to the neighbouring countries,
Bangladesh has several success stories that, in effect, energised the entire
IT industry to line-up with the global competitors.
GraphicPeople, a software company, achieved resounding success in work with
Danish companies. The Danish communication house PeopleGroup founded this
company in 2004. Since then, this company has offered cost-effective service
without sacrificing the quality.
The service portfolio of this company includes full range Desktop Publishing
or DTP solutions that mainly encompass brochure, catalogues, magazines,
advertisements, POS/POP, web-banners, direct mailers, postcards, flyers,
folders, newsletters, promotional publications and packaging etc.
Another software development company is Visual Magic Corporation (VMC), that
is presently working with a Japanese IT company to develop algorithms,
applications, solutions and products for patented "Dot Pattern Technology
(DPT)".
DPT is a kind of technology that allows an input device to read information
from the specially printed books, magazines, catalogues etc. VMC offers
various offshore relationship models for software development, embedded
programming and hardware device development companies to start and build an
outsourcing partnership.
VMC is also working with Polygon Magic Inc. a Japan-based video game
development company that is providing services on 3DCG since 1996. In
addition, VMC is also involved in the development process of a 3D game engine
for Xbox and PS2 with Polygon Magic since 2003.
eGeneration is a software services company with tested and matured software
development processes like eGen SDP, CMMI, ISO and RUP. With its comprehensive
understanding of diverse business verticals and wide resources, eGeneration
mobilises the right people, skills, and technologies to help organisations
enhance its performance and transform cost burdens into competitive business
assets.
BJIT (Bangladesh Japan Information Technology) Limited is also playing a
significant role in outsourcing activities. BIJT offers services such as
software development, software testing, CAD/CAE and technology consulting for
its clients. So far, BJIT has successfully completed more than one hundred
software projects and proved its expertise in embedded software development.
Outsourcing services provided by Bangladeshi companies are offshore software
development (business applications, web services, games, cell phone
applications, embedded software, VLSI etc), animation (2D & 3D-cartoon,
web publication, advertisement, 3D modelling), IT enabled services (GIS,
CAD/CAE, architectural visualisation, network maintenance, desktop
publication, document conversion), BPO (call centre, e-accounting,
HR/payroll), software testing and verification service etc.
Global outsourcing market has a tremendous growth rate. XMG a market analysis
firm appraised that the size of the global outsourcing market was USD 297
billion in 2007 with a growth rate of 19.31 percent, and forecast that it
would reach USD 450 billion by 2010. Bangladesh can grab a significant portion
of the global market if it successfully mobilise its resources and takes
proper decision at the right time.
Habibullah N Karim, president, Basis told StarTech said: "We need a good
telecommunication infrastructure including uninterrupted power supply to
leverage outsourcing activities in the country. On the other hand sufficient
IT educated human resource is an important consideration to deliver best
quality service to our foreign clients."
TIM Nurul Kabir, chief executive officer (CEO), Spinnovation said, “There is
acute demand for skilled human resources in Europe and the USA. Only European
countries require near about 6 million IT skilled people. It is a great
opportunity for Bangladesh. So time has come to utilise this opportunity and
mobilise resources to make this land into a unique outsourcing destination.”
Asia's prominent outsourcing destinations are India, China, Philippines and
Malaysia. In 2007, Indian outsourcing market reached at USD 34.1 billion at
29.5% CAGR. India will claim an estimated 11.5% share of the global market.
XMG estimates India will continue to lead the offshore segment through 2010
with at least 15% share.
Chinese outsourcing market reached at USD 13.1 billion at 47.9% CAGR by the
end of 2008. China is on track to have a 4.4% share of the global market,
based on 2007 total revenue figures forecasted.
In 2007, Philippines outsourcing market reached at USD 4.1 billion and it has
1.4% of the global market share, whereas Malaysia is estimated to finish the
year at US $3.6 billion, achieving 1.2% of the global market share.
The government can think of building up an "outsourcing zone" where
foreign companies will shift their offshore development centres. This
specialized area will be dedicated only for the outsourcing companies and it
will incorporate modern technological facilities including uninterrupted power
supply. This outsourcing zone can follow EPZ operational model to offer
services. Foreign companies can enjoy tax holiday for a certain period to
kick-start their business. This initiative also generates huge employment
opportunity for the IT graduates.
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