Marketing Guru's
Chris Rempel The Lazy Marketeer
Mark Flavin is a self-confessed Web Traffic And Online Marketing
Addict, he give some
really interesting marketing lessons, visit Mark
Flavin's product list for more explanations .
Al
Ries '50 Ranked Among Top 10 "Business 
Guru's"
November 29, 2007, Greencastle, Ind. - Al Ries, chairman of
Ries & Ries, an Atlanta-based marketing strategy firm and 1950
graduate of DePauw University, is "one of the most important
marketing/business gurus," according to a survey of the Marketing
Executives Networking Group's membership. Seth Godin tops the list, with
Apple Computer's Steve Jobs at #2, according to the latest edition of Advertising
Age.
found at depauw.edu
januari 27, 2008
Others on the list include Warren Buffett, Jack Welch, Peter Drucker and
Malcolm Gladwell.
"When the marketers were asked what one business book they would recommend
to fellow marketers, the top answer was Good
to Great [by Jim Collins], followed by Positioning
by Mr. Ries and Jack Trout and The
7 Habits of Highly Effective People by Stephen Covey," notes
the publication.
"The
top buzzwords for this group are traditional concepts such as segmentation,
brand loyalty and competitive intelligence," states Advertising
Age . "'Buy American' and 'Long Tail' are so much last year;
marketers are all about good old-fashioned customer satisfaction and
retention."
More than 600 of the MENG's 1,657 members responded to the survey.
Read the complete article at mengoline.
A mathematics major at DePauw, Al Ries was named by PR Week
magazine as one of the 100 most influential public relations people of the 20th
century. He received an Alumni Citation from his alma mater in 1989.
october 17, 2007 :
Much
has been written about positioning since Jack Trout and Al Ries wrote a book on
the topic more than two decades ago (Positioning:
The Battle for Your Mind)," notes BusinessWeek.
Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm,
and a 1950 graduate of DePauw University.
The story in which Ries is cited -- headlined "Building a Better
Brand" -- states, "The trick for any long-term branding effort is to
focus first ... on the benefits they communicate. For Coca-Cola, the primary
rational benefit is refreshment. For Michelin, it's safety. Master marketers
take great pains to understand the context of the consumer purchasing decision,
and then build their core competencies and market positioning around it." 
Read the article at business
Week.
Read more about the other Guru's
[ Mark Flavin ] [ Ted Kopelli ] [ seth Godin ] [ Steve Jobs ] [ Peter Drucker ] [ mass control ] [ Chris Rempel ]
