Discover the exact same Automated SEO
marketing secrets
Underground Millionaire to make more than $50K monthly...
http://www.bruteforceseo.com
manic marketeer Supercharged SEO Unless you have been hiding under a rock for the last few months you may have heard of Sean Donahoe and Backlink Booster, one of the most powerful SEO tools out there, And about the most underground RSS Master Class course available.
Simple Automated Website Creation Software Affiliate Genie
Niche Horde Full Review & tutorial
I'll show you step by step how to use Niche Horde to discover a niche that pays well for adsense with low competion an an available domain name, and the title of the pages to use inside the site .
Beverly Hills Niche Invasion Traffic Report
A Small Business Guide to Text-Message Marketing
Marketing Expert Reveals Why Traditional Marketing Tools is Becoming Today's HottestIn a world where everyone has websites, printed brochures are rapidly emerging as key competitive differentiators for small and mid-sized businesses. Veteran copywriter and creative director John Kuraoka discusses why the brochure is enjoying a resurgence in popularity and importance, and how business owners can use them to rise above their competition.
San Diego, CA (found at PR WEB) November 13, 2007 -- What's the hottest trend in marketing communication? It could be that old-school warhorse, the printed brochure.
The trend makes sense, according to veteran copywriter John Kuraoka, who has written hundreds of websites and brochures over a marketing career spanning nearly 25 years.
"Today everyone has a website," says Kuraoka. "The cost of acquisition is low. The risk is minimal. In comparison, having a professional-looking brochure requires a certain minimum investment in creative content, production, and printing."
The cost barrier prevents many smaller enterprises from having a brochure in their arsenal of marketing tools. That feeds the perception among potential customers that the presence of a brochure indicates a higher level of stability, resources, or professionalism in the company that has one. Increasingly, brochures separate successful small businesses from the also-rans.
But, can't a website do everything a brochure can?
Kuraoka says no. "A brochure is unique in its ability to deliver a tangible, controllable message," he says. "First, it's tactile -- you hold it in your hands, you turn the pages by hand. A brochure is innately interactive. Production elements such as the choice of paper, ink, and coatings add to the 'voice' of the copy. The cumulative effect of feeling and seeing and reading deliver a multi-sensory, real-world experience that a flat image on a computer monitor just can't match."
"The second point, is that a brochure puts you in control of how your message unfolds," Kuraoka continues. "Brochures don't give your potential customers a navigation menu that lets them skip essential parts of your sales message. The brochure format organizes the entire emotional arc of your sales pitch, from target audience identification to proposition to validation to closing."
In contrast, online research shows that a typical click-through path for a website visitor is home page > pricing > exit. As a result, many businesses don't put their rates and prices online, omitting a crucial piece of information in closing a sale.
"A brochure can include pricing information," says Kuraoka, "in large part because the value proposition can be made clear before the reader reaches that point."
Because brochure copy can deliver a complete sales pitch, right down to pricing and promotional offers, well-written brochures can make a strong "close." That can shorten the sales cycle from a three- or four-step process to a two- or three-step process.
"Brochures have always been tremendously effective marketing tools," Kuraoka says. "The sheer volume of web-based marketing today has actually increased the relative effectiveness of brochures. A good one really stands out."
For more information about adding a brochure to your marketing arsenal, or improving the effectiveness of your existing brochures, visit http://www.profitable-copy.com/brochure-copywriter.html
ABOUT PROFITABLE COPY
Profitable Copy provides professional writing services to businesses for a wide
range of marketing projects including brochures, direct mailers, websites, and
advertising.
Related:
Beverly Hills Niche Invasion Traffic Report
membership
sites the easy way
Some features and benefits to use this DL Guard Secure Sales Management
Unleash
Unlimited Power Of Clickbank RSS
With This Exclusive Membership Service Make Huge Loads Of Cash With Affiliate Commissions!
free secret marketing tools >>>> clci kon image
|
|||||||||||||||||||
|
|
|||||||||||||||||||
----------------
JUST POSTED:
Dan Kennedy The creator of Game Changer DNA Dan Kennedy has delivered thousands of presentations and has clients like a who's who list.
Is a legal loophole opening for comparative advertising how?
Take a little hour to listen to the following video interview between Charlie Rose and JIM COLLINS
Tom Peters The Little Big Things: 163 Ways to Pursue EXCELLENCE
Paul Lemberg explains Profit Models- Using Business Models for Greater Business Profits. Discover his new system Blueprints to Profits
---------------
