marketing news


Bookmark and Share

retail marketing ] retail business ]

Retail Marketing News

SunPower Names Brad Davis as Chief Marketing Officer

Aschenbrenner Appointed Vice President, Corporate Strategy found at money.cnn.com Pr Newswire October 22, 2007

SAN JOSE, Calif., Oct. 22 /PRNewswire-FirstCall/ -- SunPower Corporation , a Silicon Valley-based manufacturer of high-efficiency solar cells, solar panels and solar systems, today announced that marketing and brand veteran Brad Davis has been appointed SunPower's chief marketing officer (CMO). In this newly created CMO position, he is responsible for driving SunPower's overall brand and communications strategies.

retail promotions 1 - 3 €3.49 
retail loyalty 1 - 3 €2.68 
retail strategy 1 - 3 €2.02 
retail recruitment 1 - 3 €1.81 
retail appointments 1 - 3 €1.48 
retail ideas 1 - 3 €1.44 
retail 1 - 3 €1.38 
retail jobs 1 - 3 €1.38 
retail information 1 - 3 €1.13 
retail technology 1 - 3 €1.11 
retail property 1 - 3 €1.10 
retail industry research 1 - 3 €1.09 
retail events 1 - 3 €0.95 
retail trade shows 1 - 3 €0.93 
music retail 1 - 3 €0.92 
retail industry 1 - 3 €0.89 
retail visual merchandising 1 - 3 €0.85 
retail industry news 1 - 3 €0.84 
retail electronics stores 1 - 3 €0.83 
retail products 1 - 3 €0.83 
retail news 1 - 3 €0.75 
retail india 1 - 3 €0.70 
retail chain stores 1 - 3 €0.61 
retail brands 

Davis joins SunPower with more than 20 years of experience building high-growth brands and award-winning communication strategies. He spent 12 years in traditional retail marketing (Dayton Hudson Corporation) before transferring his experience to help construct one of the nation's most recognized financial services brands as Executive Vice President and CMO for Washington Mutual. As CMO, Davis was a driving force behind Washington Mutual's rapid expansion from $30 billion to over $300 billion dollars in assets.

Davis has received numerous industry accolades including the "Marketing 50," Advertising Age's annual assessment of the best decision makers and most influential thought leaders in the business (2001). In 2002, Davis was featured on the cover of Brandweek magazine for his leadership in helping reconstruct the billion dollar consumer banking ad sector. In 2004 he was inducted into the Retail Advertising Hall of Fame in Chicago. He served as Chairman of the Board of the Retail Advertising and Marketing Association from 2004 to 2006. Davis has been a featured speaker with some of the leading consumer brands in Europe and Asia Pacific. He serves on the executive committee of the Seattle Art Museum.

 

"We are extremely pleased that Brad has agreed to join SunPower as we continue to build the industry's leading solar brand," said Tom Werner SunPower CEO. "Brad has a proven track record and we're looking forward to his leadership as a member of our executive team."

"I am also pleased to announce that Peter Aschenbrenner will be assuming a new role as vice president, corporate strategy," continued Werner. "In this position Peter will have responsibility for strategy, business development, and management of SunPower's product portfolio. Peter has been the primary architect of SunPower's strategy since 2003, and with three decades of solar industry experience he is uniquely qualified to help us capitalize on emerging global opportunities."

About SunPower

SunPower Corporation designs, manufactures and delivers high-performance solar electric systems worldwide for residential, commercial and utility-scale power plant customers. SunPower high-efficiency solar cells and solar panels generate up to 50 percent more power than conventional solar technologies and have a uniquely attractive, all-black appearance. With headquarters in San Jose, Calif., SunPower has offices in North America, Europe and Asia. For more information, visit http://www.sunpowercorp.com . SunPower is a majority-owned subsidiary of Cypress Semiconductor Corp. .

SunPower is a registered trademark of SunPower Corp. Cypress is a registered trademark of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners.

RELATED:

See Ken Banks (KAB)  retail Marketing video, who has more than 30 years of retail marketing experience and consults with retailers, media groups, trade organizations and advertisers to create strategies and programs, some using digital technology, to better position themselves with today's changing customer needs. 

Retail Business Solutions selects SeeWhy for real time fraud service offering


Access our Secret Marketing Links 

Home

site map

TAGS:  sport marketing |coupons | Peter Drucker   | marketing gurus

about David Norden

Disclaimer

 

What's Next ? | REGISTER to our Secret Marketing Links monthly Newsletter
   |Clickbank Marketplace Script Review http://newsmarketing.org/cbadbox/tfer.php?info=reseller 

Home ] secret links ] business marketing ] market strategy ] market ] [ retail ] coupons ] site map ] direct marketing ] merchandise ] media ] advertising ] marketing downloads ] Pre-launch adsense videos ] about ] disclaimer ] marketing tools ] clickbank ] sitemap ] marketing gurus ] domains ] make money online ] marketing reviews ] integration marketing ]   Home ] retail marketing ] retail business ] 

Let's Get in Touch, give us your thoughts, don't forget to mention the page URL and we'll add your comments if you want mailto:david.norden@telenet.be