Steve Jobs
Steve Jobs is one of the oldest Marketing Guru's around.
One of his last projects the Mac Book Air had huge success.
He created the Apple
company and computers, and it is only since short that he got mainstream with
his Apple Iphone.
His products have always great design and usability, and less
bugs than other products.
By Bobbie Johnson, technology correspondent
O2 improves package for iPhone users
Mobile network O2 has overhauled the cost of using Apple's iPhone handset
just two months after it went on sale in the UK.
The mobile network today announced that iPhone owners who are currently
paying its lower-rate tariffs of £35 and £45 per month would get a
substantially improved package, and simultaneously introduced an expensive
"super-tier" contract costing £75 per month.
The new deal will give up to three times as many free calls and text messages
for the same price, with £35 tariff customers – who form the bulk of the user
base – receiving 600 free minutes per month instead of 200. The company also
said it was phasing out its existing £55 per month deal, moving customers to
the equivalent £45 per month contract instead.
The high-end
tariff, costing £75, will give users 3,000 minutes and 500 texts. The £269
cost of the iPhone itself remains unchanged, and the length of all new contracts
will remain at 18 months, said the company. It also confirmed that the iPhone's
free access to wireless internet provided by Cloud will stay in place.
Whiirl of publicity
O2 has exclusive British rights to carry the iPhone, which launched last year
in a whirl of publicity. The new tariffs bring the costs of using Apple's
handset into line with many of O2's other deals, but some critics will
undoubtedly be concerned that the new offers are being launched as a remedy for
poor sales - particularly in light of press reports that the handset has not met
O2's sales targets.
Apple has yet to release UK sales figures, although chief executive Steve
Jobs said earlier this month that 4 million iPhones had been shipped worldwide
since the gadget first went on sale in the US last summer.
In a statement, O2 said that it was happy with the performance of the iPhone
and existing customers would be pleased with the changes.
"The iPhone is already our fastest-ever selling device and this added
value will allow us to appeal to an even greater segment of the market - it is
an unbeatable proposition," said UK marketing director Sally Cowdry.
However, the Financial Times has quoted
sources suggesting that the handset had sold 190,000 units in the run-up to
Christmas, falling narrowly short of O2's public expectations of 200,000 in the
first eight weeks.
